Maximum Marketing Specialty Products Broker
acquires Sunshine Specialties in Southern California
For Immediate Release
Ft. Lauderdale, Florida, December 4, 2019 - Maximum Marketing has acquired Sunshine
Specialties, in Southern California, which will expand Maximum Marketing’s coverage from east of
the Rockies all the way to Southern California.
This acquisition will combine the two companies to create a stronger brand and bolster the accounts
both companies currently cover.
Michael Iannotti, who built Sunshine Specialties into the success it is today, will continue to support
the combined efforts of Maximum Marketing as the companies push through this transition.
Maximum Marketing will keep intact the quality sales team who currently work for Sunshine
Maximum Marketing Specialty Products represents companies in categories such as: conventional &
Natural Grocery, Plant Based foods, Household Products, Health & Beauty care companies, Vitamins
& herbs & Sports Nutrition,
“We have a great management team in place that has helped make it possible for us to expand,”
Brad Magaro, President Maximum Marketing said. “We are looking forward to continued growth in
Maximum Marketing employs over 90 people and is growing with addition of Sunshine Specialties,
an entity in the National Sales Associates (NSA). NSA consists of 3 Partners covering the United
States. Maximum Marketing is the majority shareholder.
Maximum Marketing will continue to expand in years to come, and the acquisition of Sunshine
Specialties is just the beginning.
Please do not hesitate to reach out to Monique, Robin or myself with any questions about this
Maximum Marketing has been in business for 28 years helping Specialty & Natural products grow in
the market. Retail coverage includes accounts such as: Whole Foods, Sprouts, Meijer, Spartan Nash,
HyVee, Safeway, ShopRite, Publix Supermarkets, Fresh market, Kroger, Wegmans, Ahold, Hannaford,
Amazon, Walmart & much More. Now with Sunshine that brings accounts into Maximum Marketing
Portfolio such as: Ralphs, Albertsons, Thrive, Gelsons, Bristol Farms, Mothers, Lassons.